Jobs: Part 2: Disintermediation
Whatever happened to all the travel agents, filling station
attendants, and encyclopedia salesmen? It turns out they were middlemen – intermediaries
between you and what you wanted. Therefore, you can say that, when we found
ways to do their jobs more directly, they were “disintermediated.”
These days, it is ever-more-common to “cut out the
middleman.” You book your own travel, pump your own gas, and easily search for
information about any subject that interests you by using Internet search
engines. The Encyclopedia Britannica has stopped printing paper volumes.
Voluntary curators and editors contribute articles to Wikipedia, a free on-line
encyclopedia with an increasingly solid reputation. Tesla Motors is working
toward their vision of bypassing dealerships to sell electric automobiles
directly to the public.