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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, February 25, 2015

And now, for something a little different...

#56 - Please Share at Every Opportunity

Thursday, October 3, 2013

Blasphemy Incorporated

All opinions expressed herein by the author are offered without undue depths of rancor, malice, irony, or satire; only reasonably-balanced depths are intended. I name names and offer opinions but, any errors of fact are unintentional and sincerely regretted.
Rubber Ducky Jesus Nativity
Today, I received several items in the mail, including a magazine subscription offer and a specialty mail order catalog. Both traded on themes of religion — especially Christianity. You have to believe that neither company felt any need of remorse for their marketing choices. At first I was tempted to simply discard the pieces as simple junk mail. However, considered together, they gave me cause to think about the nature of commercialism, American values, and blasphemy.
The first item was an advertisement for “sinful savings” on subscriptions to Free Inquiry magazine (oriented toward the scientific examination of religion). I have a reputation for thinking (and writing) about such controversial subjects and wasn’t surprised to be targeted by their mailing list. The envelop featured red blood splatters and the message, “Blasphemous! Look inside at your own eternal peril.” They enclosed a “Special Introductory Offer - For Blasphemers Only.” Also, “Your salvation isn’t guaranteed… but your satisfaction with Free Inquiry is!” Their come-on letter starts,

Tuesday, July 2, 2013

Networking: Section 10 - Doing Business from Home


Information and comments on the excerpt:


Section 10 - Doing Business from Home

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKTVNVUVhJYUFWcWc/edit?usp=sharing

  • It just took over the house
  • Where there's nowhere to hide
  • Setting (and enforcing) business hours
  • Less TV, more real life
  • Bottles behind the bushes
  • Don't forget your family
  • When you outgrow the house

Networking: Section 9 - Exerting Influence and Gaining Compliance Part 3


Information and comments on the excerpt:


Section 9 - Exerting Influence and Gaining Compliance Part 3

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKOGtDUFcxODlUSGM/edit?usp=sharing

  • The power of direct command
  • Everyone likes to be liked
  • Compulsive response to authority
  • Get it while you can
  • Because there is a reason
  • The best defenses against exploitation
  • Creating change
  • Managing change

Networking: Section 9 - Exerting Influence and Gaining Compliance Part 2


Information and comments on the excerpt:


Section 9 - Exerting Influence and Gaining Compliance Part 2

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKMXBlY1EzUHVxMFE/edit?usp=sharing

  • It's easier to believe the experts
  • Evaluating relative differences
  • We feel obliged to return the favor
  • Negotiating
  • We feel committed to our choices
  • We value what we have to fight for
  • If everybody is doing it, it must be right

Networking: Section 9 - Exerting Influence and Gaining Compliance Part 1


Information and comments on the excerpt:


Section 9 - Exerting Influence and Gaining Compliance Part 1

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKemZxcWJlSXA3ZXc/edit?usp=sharing

  • Our predictable social responses
  • The purposes of communication
  • Stimulating positive results
  • Making commitments: "CoudjaWoudjaWhen"
  • What gets rewarded gets done
  • Price is associated with quality
  • Coupons mean a discount

Networking: Section 8 - A Guide to Learning


Information and comments on the excerpt:


Section 8 - A Guide to Learning

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKdEhFWFB0OS0tSGs/edit?usp=sharing

  • Learning is a never-ending process of personal change
  • Imitate what works for others
  • Don't be limited by what others do
  • Everybody starts out ignorant
  • Build a library and read at least one book every month
  • Learning and teaching 

Networking: Section 7 - Self Improvement


Information and comments on the excerpt:


Section 7 - Self Improvement

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKcEpEZzJYaVZjQWc/edit?usp=sharing

  • If it is to be, it's up to me!
  • How to test your motives
  • Know thyself
  • The pleasures of dedicated work
  • Approval and control
  • Waiting 'till later - the classic negator
  • Buy some flowers
  • Looking good
  • Love: The best motivation
  • Zest for life 

Networking: Section 6 - Coping with Fear, Risk and Crisis


Information and comments on the excerpt:


Section 6 - Coping with Fear, Risk and Crisis

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKdHRyaFFyVFhJWDg/edit?usp=sharing

  • The people keep you going
  • Handling rejection
  • Overcoming fear
  • If your friends and family don't understand
  • Risk = Commitment (Burning your bridges)
  • Crisis time: excuse or challenge?
  • Revisiting failure
  • When you do wrong
  • If you say it, you have to do it

Networking: Section 5 - Getting it Done - Part 2


Information and comments on the excerpt:


Section 5 - Getting it Done - Part 2

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKTU8yQmYtbkRXOGc/edit?usp=sharing

  • Dare to dream
  • Set outrageous goals
  • Preparation + Opportunity = Advancement 
  • Keep on keeping on
  • Doing the right thing before
  • Fixing mistakes
  • Doing the right thing after 

Networking: Section 5 - Getting it Done - Part 1


Information and comments on the excerpt:


Section 5 - Getting it Done - Part 1

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKYzFrM1dRaGhyRzQ/edit?usp=sharing

  • Commit to goals - visualize the results
  • Just don't do it
  • Success isn't always easy
  • Sometimes, success is easy
  • Hard work
  • Honest and integrity
  • Who is "we?"

Networking: Section 4 - Mastering the Vision Thing


Information and comments on the excerpt:


Section 4 - Mastering the Vision Thing

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKTWx4RlBCSnNteUU/edit?usp=sharing

  • Personality types your approach to work
  • Life and love as art
  •  The entrepreneurial personality
  • Decide to be a Sponsor/Manager
  • ... and then you get letters ...
  • Cast your bread upon the water
  • Time: Use it or lose it
  • I see (I.S.E.E.) what I should do
  • Help for a hurting world
  • Draw a treasure map

Networking: Section 3 - A Small Business in the Family


Information and comments on the excerpt:


Section 3 - A Small Business in the Family

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKcHVMb0ticDhBY2M/edit?usp=sharing

  • Getting your husband's respect and attention
  • Getting respect from family and friends
  • Involving your spouse 
  • Involving your children
  • Living herbally ever after
  • Men, women and relationships 

Networking: Section 2 - Communicating - Part 2


Information and comments on the excerpt:


Section 2 - Communicating - Part 2

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKaVhQN1N0bHg1NEk/edit?usp=sharing

  • Your attitude toward customers
  • How to answer the phone
  • Phone folks frequently
  • Keep business phone calls organized
  • Write a letter (or email)
  • Keep in touch
  • Always follow up
  • Make meetings fun 

Networking: Section 2 - Communicating - Part 1



Information and comments on the excerpt:


Section 2 - Communicating - Part 1

From the book: Building Your Network Business: Proven Ideas from Successful Leaders by David Satterlee

Find out more, including where to buy books and ebooks

Read or download this essay as a PDF file at: https://docs.google.com/file/d/0B4eNv8KtePyKSjhCRmNPQ1dJMkU/edit?usp=sharing

  • First impressions
  • Just ask
  • Take the time to listen
  • Interactive listening
  • Reading people
  • Tell stories
  • Projecting passion
  • Sincerity